Tuesday, February 25, 2014
Heineken® Set To Unveil UEFA Champions League Trophy To Nigerians, LAGOS.
As
the UEFA Champions League 2013/2014 season hits the knockout phase,
the stage is now set for Heineken®, the World’s leading
international premium lager beer to give Nigerian football fans the
opportunity to feel and experience the UEFA Champions League Trophy.
The trophy - which will be in Nigeria from March 13, 2014 with the
brand ambassador Ruud Gullit, an ex-international and football star
and coach, will remain in the country till March 16, 2014.
The
UEFA Champions League Trophy Tour has been presented for eight
consecutive years by Heineken® international, a UEFA Champions
League partner. In 2013, Heineken® will give football fans in
Nigeria, Argentina and Vietnam the chance to see and get up close to
the prestigious trophy. Like Heineken®, the trophy is a true global
icon. It represents the excellence of the UEFA Champions League
worldwide and the ultimate achievement in European club football.
In
order to make the event memorable, various events and activities have
been lined up by the brand to give consumers, trade partners as well
as the media first hand contact with the trophy which is making its
tour of Nigeria for the second time after it did so in 2009.
In
a statement, Mr. Walter Drenth, Marketing Director Nigerian Breweries
Plc, said “the Champions league trophy tour is an activity unique
to Heineken®. No other brand is capable of holding the trophy tour
outside of Europe.”
He
promised football fans that the brand - in consonance with its
tagline of “Opening Your World”- would provide an experience that
only Heineken® can deliver its consumers.
On
August 31, 2013, Heineken® announced the extension of its
sponsorship with the UEFA Champions League. The new agreement means
that the brand will continue as an official partner of the world's
most prestigious club football competition up to and including the
2017 / 2018 season.
Consumers
could
also text TrophyTour, Name, Age, and State to 20388 to participate in
the Heineken UEFA Champions League Quiz (SMS Game) to win prizes
including chances to Meet the Trophy, Ruud Gullit, Christian Karembu
and other Football legends.
For more details visit www.meetthetrophy.com.
Twitter audience could follow the trophy tour experience with #meetthetrophy and @Heinken_NG
For more details visit www.meetthetrophy.com.
Twitter audience could follow the trophy tour experience with #meetthetrophy and @Heinken_NG
The
Heineken® brand that bears the founder's family name - Heineken- is
available in 176 countries across the globe and is the world's most
valuable international premium beer brand. To follow Heineken® on Twitter visit https://twitter.com/heineken and to
become a fan on Facebook go to https://www.facebook.com/heineken. To view
videos, subscribe to our YouTube channel at http://www.youtube.com/heineken
Heineken®-
UEFA Champions League sponsorship
The
core focus of Heineken® activation of the sponsorship is to bring
fans in Europe and abroad high quality UEFA Champions League
experiences. The UEFA Champions League is the most prestigious club
platform for international football stars and their clubs. With over
150 million TV viewers watching live coverage of the UEFA Champions
League in 220 countries and territories every match week, this
premier-sporting event has become global and fits perfectly with the
Heineken® brand, which is enjoyed in almost every country in the
world.
Enjoy
Heineken Responsibly
Heineken®
continues to integrate its responsible consumption program into all
UEFA Champions League sponsorship activities. Every stadium hosting a
UEFA Champions League match features "Enjoy Responsibly" on
one of its three perimeter boards around the pitch, complementing the
regular Heineken® boarding. In addition, an Enjoy Heineken®
Responsibly 5-second match bumper broadcasts several times during
UEFA Champions League matches with an estimated audience of 150
million viewers per match week.
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This information is very helpful for us. Champions League football is favorite for me. Thanks for your kind information.
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