Sunday, July 13, 2014

World Cup: L'Oreal drops Belgian model Axelle after she posted hunting pictures on Facebook.

World leading cosmetic company L'Oreal drops contract with Belgian model/fan, Axelle Despiegelare's after she posted pictures of herself hunting wild game on Facebook.

Axelle, a teenager became a L'Oreal model after she was spotted supporting Belgium during the ongoing World Cup in Brazil wearing a Belgian “Red Devils” hat with her face painted in Belgium's national colors. Her pictures went viral on social media with over 200,000 likes on her Facebook page she instantly landed a deal with the French based cosmetic company as the new face of L'Oreal's professional series of hair products.

The 17-year-old signed a contract earlier this month with the famous brand, her dreams however came to a halt after another picture of hers went viral only this time, she was posing next to a dead Oryx antelope while holding a rifle on an African safari hunting trip last year. She re-posted the picture this year with the caption: “ Hunting is not a matter of life or death. Its much more important than that.... this was about 1 year ago.....ready to hunt Americans today haha” she wrote.

L'Oreal on Friday dismissed reports that Miss Despiegelaere was still with the company, they further emphasized that they “no longer test on animals anywhere in the world.”
On her contract, they stated that L'Oreal professionals collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. The contract has now been completed.

Miss Despiegelaere, in an attempt to diffuse ongoing social media row said: “I didn't mean to offend anyone....it was a joke. Thanks for understanding.”