Thursday, February 20, 2014

Game for Equality: Chelsea FC VS. Everton this weekend

Chelsea’s Premier League match against Everton on Saturday will highlight some inclusion campaigns and organizations to help promote equality within football and the wider community.
The Game for Equality will see Chelsea FC's Building Bridges initiative join forces with Kick It Out, Football v Homophobia, the Premier League and the Football Association to underline the commitment to tackling discrimination in all forms.
The intiative was launched in 2010 to promote equality in the club, stadium and communities. Building Bridges initiative is working alongside schools and other groups to celebrate diversity, and the Game for Equality takes the initiative further.

Demba Ba is the ambassador for this first Game for Equality. He said: 'I'm proud to be asked to be the ambassador for this campaign as it is important we as a club stand up to all forms of discrimination.
'I support all work promoting equality, and believe days like this will help get the message out there.
'There is no place for discrimination. Our club and our communities should be open to all regardless of race, religion, gender or sexuality.'
The Building Bridges logo will appear on Chelsea's home kit for the first time at Saturday's game. The players will also warm up in specially designed t-shirts featuring the logos of the organizations involved in the day.
Chelsea's John Terry wears a t-shirt that reads 'one game one community' to campaign for equality in football.
Chelsea FC defender and Captain in one of the T-shirts for the campaign