Sunday, July 13, 2014
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WorldCup
World Cup: L'Oreal drops Belgian model Axelle after she posted hunting pictures on Facebook.
World
leading cosmetic company L'Oreal drops contract with Belgian
model/fan, Axelle Despiegelare's after she posted pictures of herself
hunting wild game on Facebook.
Axelle,
a teenager became a L'Oreal model after she was spotted supporting
Belgium during the ongoing World Cup in Brazil wearing a Belgian “Red
Devils” hat with her face painted in Belgium's national colors. Her
pictures went viral on social media with over 200,000 likes on her
Facebook page she instantly landed a deal with the French based
cosmetic company as the new face of L'Oreal's professional series of
hair products.
The
17-year-old signed a contract earlier this month with the famous
brand, her dreams however came to a halt after another picture of hers went viral only this time, she was posing next to a dead Oryx
antelope while holding a rifle on an African safari hunting trip last
year. She re-posted the picture this year with the caption: “
Hunting is not a matter of life or death. Its much more important
than that.... this was about 1 year ago.....ready to hunt Americans
today haha” she wrote.
L'Oreal
on Friday dismissed reports that Miss Despiegelaere was still with
the company, they further emphasized that they “no longer test
on animals anywhere in the world.”
On
her contract, they stated that L'Oreal professionals collaborated with
her on an ad hoc basis to produce a video for social media use in
Belgium. The contract has now been completed.
Miss
Despiegelaere, in an attempt to diffuse ongoing social media row
said: “I didn't mean to offend anyone....it was a joke. Thanks for
understanding.”
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